Big Red Car here in the rainy ATX. It is a wet, green world here. On the green Earth as it is in green Texas!
The other day, The Boss was mumbling.
He had read something that caught his attention.
Inspiration is for amateurs; professionals strap in, get to work and grind it out.
The Boss was talking to a CEO — brilliant CEO — who was struggling with updating some critical strategic planning documents. He had written some great ones and his company had aligned behind them — the power of alignment, y’all — but it was time to update them. Planning docs have a “sell by” date of about six months these days.
He was whining a little. The Boss asked him, “Want some cheese with that whine, brilliant CEO?”
The CEO said, “I just don’t feel as inspired as I did when I did this work originally, six months ago.”
“The Boss said, “Brilliant CEO, inspiration is for fucking amateurs. Professionals just do it and don’t whine. Strap in, get to work and grind it out.”
Two days later, the CEO called The Boss and said, “I needed that. Thanks.”
There it is — if YOU are a professional at what you do, stop looking for inspiration — don’t curse it if it shows up for lunch — and grind it out.
That’s all there is. There isn’t any more. The secret? The secret is there is no secret.
Inspiration is for amateurs.