Heads Up — CEO Shoptalk

Heads Up, Big Red Car? Really?

Big Red Car here on a muggy Sunday morning which is a little gray. We get the cooler temps in return for the grayness. Fair trade?

So, the Big Red Car, has spent the last couple of hours removing cast iron sinks from black granite countertops in anticipation of new countertops — Carrara marble — on Wednesday!

[Big Red Car’s vision of Hell is removing cast iron sinks (weigh 400 lbs) with a plastic putty knife and spit, bare hands.]

But, that’s not what we want to talk about, is it?

No, we want to talk about a CEO with his head down working his butt off. [You may re-gender the “his” to “her” at your leisure.]

CEOs work hard

A startup CEO works hard. It is hard work inventing the future. You get so damn involved in solving a huge problem that you develop tunnel vision or myopia.

What is the cure, Big Red Car?

The cure, dear CEO, is to pop you head up. Heads up! When you do, take half a day to review where you are and where you want to go.

Review your Vision, Mission, Strategy, Tactics, Objectives, Values, Culture, Personnel, and Board of Directors. [Pro tip: Put this on your schedule. Schedule it for every 45 days. Try it.]

Just take a half day to think about each of these things. I am not suggesting you do anything, but I am suggesting you look over the horizon when you are so involved looking at your feet.

King of the Freakin’ Jungle taking a second to check out his six and the horizon. Ask a GI what it means to “check out your six.”

That’s all there is to it.

Heads up

Look over the horizon.

But, hey, what the Hell do I really know anyway? I’m just a Big Red Car. Anybody want to buy a $1000 Kohler two compartment sink, slightly used? Cheap? Haha, stop it, Big Red Car. Be good to yourself. You deserve it.