Big Red Car here. Up early this morning because it is going to be a great day in the ATX. It almost always is, isn’t it? On Earth as it is in Texas!
So The Boss was mumbling about the power of trophies as part of the Company Culture and I said to The Boss — “”Hey, Boss, you got an example?”
Trophies can play an important part in the development of a robust Company Culture. They are talismans which celebrate the Company Culture and are illuminating and instructive for all those who see them.
Back in the day, The Boss had an eagle head made because the logo for his company was an eagle. The eagle logo was taken from the corner of the Littlefield Building which had a lovely eagle adornment.
The Littlefield Eagle was given to folks who had done something worthy of note and a reward. It was ceremoniously presented at a company meeting and the recipient never knew that it was coming. It became part of the ritual. You remember about the power of rituals, right?
The Boss would also offer to buy the Littlefield Eagle back for $1,000 but nobody every took him up on that offer. Ever. They loved their Littlefield Eagle too much to convert it into filthy lucre — haha, you sure about that Big Red Car? $1,000 is a lot of money!
In developing your robust Company Culture create and use trophies as a symbol of the culture itself.