07/21/17

Risk — A Four Letter Word, CEO Shoptalk

Today, we talk RISK, y’all. It is a four letter word and it can be profane, if you let it.

Big Red Car here on a sunny, Texas day which will give rise to a 103F temperature during which the BRC will be hanging in the pool, floating.

OK, so today we talk about risk. Risk is what drives startups. When you overcome a risk, you wander into the Winner’s Circle and collect your winnings at the mythical PAYWINDOW.

But, what is risk? Risk is different to different people. If you are a green, first time founder/CEO, then everything is risky after you have tied your shoes (the reason why new CEOs should wear slip-ons).

If you are a fifth time, serial entrepreneur, then your view of risk is different.

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