Pricing strategy, Rent the Runway, Big Red Car? Huh?
Full disclosure: The Big Red Car has never rented a dress from Rent the Runway, but the Big Red Car has always been intrigued by RTR’s pricing strategy.
Oh, my goodness, Big Red Car!
Jennifer Hyman and Jennifer Fleiss – co-founders of Rent the Runway – at their 24 November 2014 opening in Washington, DC (Kris Connor/Getty)
So, it’s a beautiful warm Austin day and we live in the greatest city, in the greatest state, in the greatest country in the world! Ahhh, on Earth as it is in Texas!
So, the Big Red Car has always been a fan of a smart pricing strategy. I think one of the smartest guys out there is a chap named Patrick Campbell of Price Intelligently by Profitwell.
Here is their website: Price Intelligently.
Pricing strategy is a way for a company to obtain a better source and magnitude of revenue by being smart. You should be reading that Price Intelligently blog.
As a bonus, here is the Price Intelligently “Tear Down” on the Rent the Runway pricing model. Read it here.